Have you heard that you should be using SEO to show up online and help more people find your website? Or maybe you’ve been curious about SEO but not known where to start? Then you’re not alone – SEO can seem like a lot of work and confusingly technical, with a lot of jargon involved. In this blog article, we’ll share the steps you can take to create a 90-day SEO plan for your website – so read on!

SEO stands for Search Engine Optimisation –  aka making your website more Google-friendly so that people can find it. 

We recently invited guest expert Cinthia Pacheco back into the LIT Community to walk us through SEO and how to create an actionable plan for our businesses. The owner and founder of Digital Bloom IQ, Cinthia helps small businesses get found on Google and change the world. Cinthia has worked with therapists and knows how important it is for people to be able to connect with real mental health professionals when they need them. 

Previously, Cinthia joined us to talk about how to make a website more SEO-friendly. You can find our introduction to SEO blog post here, with some of Cinthia’s key takeaways. 

Creating your 90-Day SEO Plan

But now, let’s get into a specific 90-day SEO plan to help your website come up on the front page of Google – all without getting overwhelmed. 

You can work through this entire plan in an hour or two. So, set some time aside and work through the steps as you go, and soon you’ll be ready to take action on your SEO! 

Why creating a pretty website isn’t enough

You might wonder why you need to worry about SEO if you already have a nice, accessible, user-friendly website. Well, unfortunately, just having a pretty website isn’t enough. 

Instead, your website should play an active role in your marketing plan to attract leads organically (i.e., without paid advertising). And that means you need to understand what your audience is searching for and what keywords you should use. 

The good news is that improving your SEO will make the rest of your marketing better. It will complement your other marketing channels such as social media. And it will also allow you to reach more people, more effectively. 

Your 90-Day SEO Plan – Step by Step

Now you know why SEO is so important! But where should you begin and how can you use SEO in your business? Cinthia walked us through a simple and actionable 90-day SEO plan to get you started, and here are the steps involved.

Action Step #1: Awareness

First of all, you need to understand who your audience is and what your ideal clients are searching for on Google. 

You probably already have a good idea of who your ideal client is (and if not, check out our ideal client blog post here). So, the first step is to think about your ideal client. What are they struggling with right now? Write down as many ideas as come to mind. 

This task will help you to work out which questions and topics to focus on. So, you can be more strategic and intentional with your SEO and content creation.

Action Step #2: Set up your data tools

Next, you need to set up your SEO data tools as soon as possible so that even if you don’t use them immediately, they can start collecting data that you can look back on. 

So, you need to set up two tools at the very least:

  1. Google Search Console – a free tool that helps you understand how your website content is showing up in the search results and which keywords are ranking on Google
  2. Google Analytics – another foundational business tool that allows you to understand how your marketing is working overall.

Photo by PhotoMIX Company on Pexels

Action Step #3: Do Your Keyword Research

The next step is to work out which keywords and topics you should be focusing on to help you reach your audience and ideal clients. 

If you already have content on your website, start by looking at the data available in Google Search Console and Google Analytics. Here, you’ll see what is already working well and ranking on search engines. That should give you a good idea of what sort of content to create and what isn’t so successful. 

But if you have a newer website or don’t have any content on it yet, don’t worry. There are other ways to find out which keywords to use. While there are many paid SEO tools, you can do some keyword research for free, simply using the Google search engine. 

Start by choosing one of the topics you know your ideal client is interested in. For example, that could be ‘people-pleasing’ or ‘anxiety’ – the more specific, the better. Type your topic into Google and pay close attention to what kind of content comes up on the first page of the results. This method can also give you a good idea of what you’re competing against to rank on Google.

90 day seo plan - finding keywords via Google

Another place to look is in the “People Also Ask” section on Google. These are frequently asked questions and phrases related to your topic. You can copy these ideas into a document and decide which of them might make sense for your website. (But make sure to keep in mind what you offer and what your audience is looking for as you make your decisions). 

90-day seo plan - finding keywords via Google's People Also Ask section

Other Places to Look

You can also look in the “Related searches” section at the bottom of the page for even more keyword suggestions. 

90-day seo plan - find keywords via Google's related search function

These methods are great if you’re looking to find out what people are searching for. Then, you can use this info to guide your SEO and content creation, all without investing in any paid tools. 

Action Step #4: Choose Your Keyword Topics

By this point, you’ll have a lot more data to guide you in your SEO marketing and content creation decisions. So now, it’s time to think about the keyword topics you’d like to focus on for the next 90 days. Look back on all the data you’ve collected, including your ideal client’s struggles and the keyword topics ranking in Google. 

Then, choose three topics for the next three months. (This is based on producing content at a rate of one blog post per month – otherwise, adjust accordingly).

Remember – you’re a busy entrepreneur, so writing one blog post per month is a great goal. You might see recommendations to post a new blog post every week or even more frequently. But we’d encourage you to consider what is achievable and sustainable for you. 

Action Step #4: Create Your SEO Workflow

By now, you have a good idea of what you need to focus on in your SEO content creation. But the big dilemma for a lot of entrepreneurs is when to get the work done (on top of everything else that’s happening in your business). 

So first of all, take some time to reflect on the marketing tasks you’re already doing regularly. Think about these questions:

  • What marketing/content tasks do you have? 
  • What are you doing weekly, monthly, and quarterly? 
  • How do you plan your marketing and content monthly and quarterly?

You’ll be pleased to hear that your new SEO plan doesn’t have to take a lot of time. You can integrate your SEO tasks into your existing routine. For example, you could write one blog post and break it up into your social media posts for the next month. This way, you’ve batch-created and saved a lot of time! 

If you have a podcast, you could repurpose your episodes into a blog post. Or you could pair tasks together. For example, when you work on your email newsletter, you could choose a blog post to share in your email and set aside 5 minutes to review the keywords and make any updates.

Action Step #5: Define Your New SEO Routine

After reflecting on the marketing tasks you’re already doing in your business, it’s time to define your new SEO routine. 

This is when you’ll get into the specifics and create a routine to suit you and your business. Here are a few more prompts to consider to help you work out what that might look like: 

  • How many blogs will you be writing per month?
  • How much time do you need to write your blog posts?
  • How much time do you need to upload content once the content is written?
  • When can you make time for these tasks?

Once you’ve answered these questions, set aside some time on a regular basis (whether that’s weekly, monthly, or somewhere in between) for your SEO and content tasks. Put it into your calendar so you don’t forget! And try to be consistent at first, even if it seems like you’re not making much progress. 

Make sure that you’re realistic about how long these tasks will take you. We recommend using a free tool like Toggl to track your time and then adjust accordingly. 

But remember, you don’t need a three-hour time block to write a blog post. Instead, if you’re short on time, try to break it up into smaller tasks. You’ll be surprised how much you can do by working on your SEO routine a little and often.

Finally: Track Your Progress

Now you’ve got your 90-day SEO plan mapped out, set aside time to look back on what you’ve achieved and track the results of your efforts. 

Keep an eye on your Google Search Console for useful stats. Here, you can see which posts are getting more traction and where you have room for improvement. This will allow you to make adjustments where necessary and reach even more people with your SEO marketing efforts.

Your 90-Day SEO Plan: The Wrap Up 

We hope this blog post has made SEO seem less overwhelming and shown that any business owner can harness the power of SEO for their website and business. 

We’re grateful to Cinthia for sharing her tips with our members in the LIT Community. You can get full access to the replay and our entire Replay Library inside the community, alongside all our events, resources, discussion board, and other member perks. Find out more and sign up for the waitlist here to be the first to hear when we’ll next open the doors! 

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