Have you ever considered trying to get yourself featured in the media? It might sound intimidating, but media features are a great way to get your name out there, build authority, and reach new audiences. So, here are our tips for how to get featured in the media as an online therapist!

What is a Media Feature, and How Can It Help Me?

But first, what exactly do we mean by getting featured in the media? It could be anything from a quote in an article or a Collab post on Instagram to a guest blog post on another website or an interview for a podcast. 

Media features can help online mental health professionals expand their online presence. They show off your expertise and make you stand out from the crowd. It’s also a way to introduce yourself to wider audiences and possibly convert them into followers or even clients. 

Plus, getting quality backlinks (i.e. links from other reputable websites to your own website) is really important for boosting your SEO. It tells Google that your website is a reliable source of information, so Google will most likely rank it higher. Check out our guide to SEO for more tips to make your website more search-engine friendly. 

Once you get featured in different media outlets, you can add an “As seen in” section on your website. Or you could have an “In the Media” page with links to all your different features. Not only will that add authority, but it will position you as an expert in your niche. 

Getting Featured in the Media: 8 Practical Tips to Get You Started

If you don’t know where to start with media features, read on! Here are 8 simple, practical tips for getting featured in the media, wherever you are in your business. 

We’ve put together these tips with online media in mind, but you can also use them for pitching print media outlets.

#1: Start Small

If you have a newer business or you’re still early in your career, don’t be overambitious about getting media features. We don’t recommend setting your sights on big outlets like Forbes or HuffPost at the very beginning. 

Instead, do some research and identify some smaller websites, online magazines, or podcasts within your niche. Be realistic, and you’ll have a much better chance of getting featured. 

Having said that, don’t limit yourself too much or be afraid to reach out and pitch people, even if you’re not sure how they’ll respond. What’s the worst that could happen? And you won’t know unless you try! 

Photo by PeopleImages on Getty Images Signature

#2 Think carefully about where you want to be featured 

As mentioned above, it’s as much about who you reach out to as how you do it. Here are a few things to think about:

  • Where do you want to be featured? Podcasts, blogs, news articles, Instagram, websites, TikTok, YouTube, etc. 

  • What format works for your target audience? What types of content do they consume? For example, if they don’t listen to podcasts, then focus your attention elsewhere. 

  • What is your goal in getting featured in the media? How does it fit into your wider business strategy?

  • What expertise do you bring to the table? What do you have to offer to the media outlets/website?

  • For the outlets you’re pitching – do your audiences overlap? Does it make sense for you to connect with their audience – and how will it help you?

Your motivation might vary depending on who you’re pitching. When you feel ready, reaching out to bigger outlets is a great way to get your name out there, grow your online presence, and position yourself as an expert in the industry. However, these audiences will have a much wider audience base, so you’re less likely to connect with your ideal client through this kind of media feature. 

Instead, it may be the smaller, niche websites or podcasts that will actually connect you with your target audience. So, while the numbers may be smaller, you might find that these kinds of media features are much more powerful when it comes to finding new clients.  

#3: Create a Media Kit

If you’re starting to pitch online or print outlets, it’s a good idea to create a media kit. The idea is to have one document so you can quickly provide someone with all the information they need. It should include:

  • Your background
  • Your qualifications
  • Any relevant personal or professional achievements
  • Links to your online channels (social media, website, etc)
  • Any key stats, such as your social media follower counts
  • Your areas of expertise or talking points
  • Your contact details so people can follow up with you! 

You can find tons of sample Media Kits on Canva with a quick search to help you get started. Then, you can just add your info and photos.

However, if you don’t have this ready yet, don’t let it hold you back! Think of it more as a “nice to have” rather than a “must-have”. You can also start pitching and put this together as you go.

#4: Sign up for HARO and Qwoted

When you’re ready to start putting your feelers out for media features, make sure to sign up to HARO (short for Help A Reporter Out) and Qwoted. These are both free services that connect journalists and bloggers with experts for quotes and features. 

For example, once you’ve signed up to HARO, you’ll receive three emails per day with hundreds of journalists looking for quotes on a range of topics. That might sound like a lot, but you can choose a few key terms to search for to see if anyone is looking for your speciality, e.g., mental health, burnout, anxiety, etc. If there’s something relevant, you can send a short pitch to the journalist and they might include your quote in their article or reach out to you for more information. 

We shared these websites in our community recently, and within a couple of weeks, one of our members got their first media feature as a result! So, why not give it a go for yourself?

#5: Leverage Your Network

When it comes to PR and media features, much of it comes down to who you know. But don’t despair if you’re not familiar with the industry and don’t have loads of connections who can help you get media placements. 

Instead, think about your own network and how you can leverage it. 

Photo by kate_sept2004 on Getty Images Signature

For example, do you know other mental health professionals who are working online? If so, could you collaborate with them on a series of interviews or a few social media posts? While this may not have the reach of big media outlets, every little helps – especially when you’re connecting with your target audience. 

So, have a think: 

  • Do you know any podcasters that you could join to co-host an episode? A great place to start looking is the Podcast Guest Collaboration Community on Facebook. 
  • Could you collaborate with any other professionals on a YouTube video or an Instagram Live?
  • Does anyone run a relevant blog or website? If so, reach out and pitch some guest blog post topics to them! 
  • If you have a new offer, could you reach out to some colleagues and ask them to share it for you? (Make sure to reciprocate when they need a favor, too!).

If you’re starting out in your business or you’re simply new to PR, these are all great ways to grow your reach and get in front of more people. Plus, you’ll develop confidence when pitching yourself, and you’ll build up your online presence, which makes you even more appealing to other media outlets. 

And if you don’t have an existing network, then it’s time to start networking! You could find out if there are any local entrepreneur networking events near you or see what’s happening online. 

Within our Location Independent Therapist (LIT) Community, we host regular events for networking, business-building, and the therapy side of your business. Our members have often gone on to collaborate and support each other in their businesses and projects, and they’ve also found our LIT Talk series a great way to build confidence by presenting a topic of their expertise to a group of colleagues. If you’d like to join our supportive community for mental health professionals around the world, you can find out more here

#6: Personalise Your Pitches 

Whether you’re reaching out to reporters or bloggers, show that you’ve done your research and know who they are. Don’t waste their time with generic copy-and-paste pitches or topics that aren’t relevant to them. Show that you understand their audience and what will work well on their website. 

For example, if you’re pitching a website for expat families, don’t send them a list of titles better suited to young, child-free millennials. You’ll get an instant no (if you hear back from them at all). 

You can use a template for sending pitches – but make sure to personalise it each time according to who you’re pitching. If you want someone to take the time to feature you, you need to show that you’re not just wasting their time. Think ahead and provide them with all the details they’ll need so they don’t have to chase you. Business owners, bloggers, podcasters, and journalists are all busy people – so the easier you make it for them, the higher the chance of success you’ll have! 

You might also need to tailor the language or phrases you use depending on who you’re pitching. Are they familiar with how you describe your business and the work they do? If not, you’ll need to think about the best way to convey that to them so they can understand. 

#7: Don’t Give Up

Whether you’re pitching for media placements, guest blog posts, podcast interviews, or even local news features, you’re likely to have a few knockbacks. And that’s not to mention all the times you simply won’t hear back. 

Our biggest tip is not to take it personally! Don’t give up, and don’t take a negative response (or lack of result) as criticism. People are busy, we all get too many emails, and most of those pitch emails end up in the spam, so it takes persistence to reach someone and connect with them. 

Finally, make sure to follow up with the outlets or professionals you’ve pitched. Keep a spreadsheet of who you’ve contacted and when (even if it’s just networking with colleagues). Then, you’ll be able to stay on top of who you want to follow up with. Be confident, professional, efficient, and helpful, and you might get that positive result you’ve been looking for! 

#8: Be Authentically You! 

Finally, make sure that you are authentic and let your personality shine through. Not only will that show in your pitches, but it will make you stand out more in any media features you get!

If you are relatable and authentic, you’ll make better connections with people. So, don’t be afraid to be genuine and show up just as you are. You don’t have to be perfectly polished all the time – we’re all human, so that just makes you more approachable and likable.   

The Wrap Up 

Getting featured in the media can make a big impact on your business. But if you’re new to the world of PR and pitching media outlets, it can be difficult to know where to start. With these easy tips, you can create a professional online presence and score your first online (or print) media placements. 

Remember to pitch, personalise, and be persistent. If you don’t hear back immediately, be patient and keep sending out those pitches and follow-ups. And most importantly, don’t overlook any opportunities to collaborate with other mental health professionals in your network. 

But if your network of like-minded colleagues and professionals is lacking, why not join us in the LIT Community? We’re a supportive community of mental health professionals all over the world, each growing our own online practices and businesses. Find out more and sign up for our waitlist here!

And if you feel like imposter syndrome is holding you back from growing your business or getting media features, check out our blog post on how to overcome imposter syndrome.

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