Do you struggle with how to create content as a mental health professional? If so, you’re not alone.
Creating content is extremely important when you’re self-employed, especially when your services are primarily online. That’s because people will only become aware of your existence and get to know you if you put yourself, and your knowledge, out there.
An important concept in marketing is called the “Know, Like, Trust” factor. It refers to the fact that your potential clients need to get multiple exposures to you and your content. Only then will they begin to know, like, and trust you, and ultimately see your service as the thing that will solve their problem.
Learn How to Create Content as a Mental Health Professional from the Expert
A little while ago, we invited Alyssa Berthiaume to speak in the LIT Community about how to create content as a mental health professional and why it’s so essential in order to run a successful business.
Alyssa is a professional content writer, ghostwriter, and author herself, so we were delighted that she was willing to share her expertise with us. She kindly provided an excellent overview of all the different types of content writing that can support mental health professionals in marketing their businesses.
In this article, we have summarized the main takeaways from her presentation. So, read on for tips that will help you streamline how you create content as a mental health professional.
What Types of Content Should You Create as a Mental Health Professional?
There are so many ways to share your knowledge and promote your services. It could be anything from having a blog to creating an online webinar or giving an interview on a podcast.
When considering how to create content as a mental health professional, the most important thing is that you should feel comfortable with the medium that you choose and confident in the message you are sharing.
Below, we have included an overview of examples of different types of content you could create as a mental health professional.
Examples of Types of Content for Mental Health Professionals:
- Writing a blog on your website
- Writing a monthly newsletter
- Writing articles for other people’s blogs/websites
- Creating downloadable freebies/lead magnets
- Growing an email list and using email marketing
- Having a video blog/vlog (e.g. on YouTube)
- Running an Instagram account
- Running a TikTok account
- Having your own podcast
- Being a guest on someone else’s podcast
- Creating a webinar or workshop
- Being a guest on someone else’s webinar or online conference
- Making an appearance on someone else’s live video (e.g. on Instagram or Facebook)
… and the list goes on and on!
You might have noticed that some of this content you create on your own channel. But other types take advantage of other people’s channels and expand your reach by connecting with their audience.
If you consider this option, we recommend also promoting it on your own channel. For instance, if you are interviewed on a podcast, you can create a blog post on your website that links to the episode. This is a great strategy for improving your SEO.
How often & when should you be putting content out there?
No matter what platform you are using, the answer to this question is: Consistently!
How often and what time of the day to post depends on the platform you are using and also on your ideal client and audience size.
For example, if you have an email list, you probably want to send at least one newsletter a month. And if you run a blog, two blog posts a month could work well for you.
But social media needs a little more attention. Once a week to once every other day would be a good rule of thumb for posting on Instagram.
Look into the platform you are using to find out the best days of the week and times of the day to post for maximum visibility. This varies from platform to platform and depends on where the majority of your audience is located in the world.
Tips and Strategies for Creating Content as a Mental Health Professional
Here are some tips and strategies to make creating content easier for you:
- Create a calendar for your content creation to stay organized
- Purposefully block your schedule to write content
- Be consistent with your content creation
- Create the kind of content that would appeal to your ideal client/your “avatar”
- Consider getting a virtual assistant to help you create content
- Have somebody else proofread your content for you
- Always include a call to action to increase engagement on your platform
- Keep a record of what’s working and what is not, so you know what to focus on in the future
More Content Creation Resources for You
If you want to learn more about creating content as a mental health professional, we have linked some further resources for you to look into.
1. Copywriting for Mental Health and Wellness Professionals
2. How to Market Your Mental Health Clinic on Social Media
3. The Best Practices for Therapist Instagram Marketing
4. A Therapist’s Guide to Ethical Social Media Use
5. The Best Times to Post on Social Media in 2022
6. What Is Copywriting?: AWAI’s Essential Introduction to the Copywriting Industry
7. Why Your Content Needs to Be Aligned With Your Buyers’ Journey
No matter what platform you are using to promote your business, content creation is extremely useful to help give you visibility and demonstrate your expertise.
Learning how to create content as a mental health professional in a way that works for your business is something that will help save you a lot of headaches and help you to connect with your ideal client.
Are you looking for support and accountability on your journey as a business owner?
If you’re looking for more support and accountability in creating content (and other aspects of running a business), the LIT Community could be just what you need.
It’s our dedicated community of location independent mental health therapists around the world. One way we support our LIT members is by hosting regular Business Meetups where we can discuss topics like content creation, best practices, and lessons learned. We share our experiences, brainstorm together, and learn from each other.
We also invite guest experts into the LIT Community to share their expertise, as Alyssa Berthiaume did for content creation. That allows us to learn new skills and continue to grow and improve our businesses.
Our 24/7 discussion board is a great place to ask questions, get feedback, and share tips. And we provide accountability through our weekly virtual coworking sessions, where we cheer each other on as we work on marketing, content creation, and other vital business tasks.
Our doors are currently closed, but we’ll open them again soon. Sign up for our waitlist here to be the first to know when they’ll open next.
Are you consistently sharing content somewhere online? If so, what is your favorite medium to share your expertise on?
Let us know in the comments below – we’d love to hear how it’s going for you!